Senior counsel, delivered personally.
Plumb is the advisory practice of Michael Lassiter. The person you meet in the first conversation is the person who does the work — there is no team behind the curtain, and that is the point.
Fifteen years in communications and reputation, split between global agencies and senior in-house leadership.
The in-house years were spent as a communications and reputation leader at director and vice president level — running the function rather than advising it from outside. That means building teams and operating models, sitting in the rooms where the decisions are actually made, and carrying the consequences of the communication afterward.
The agency years covered public relations, public affairs, and communications counsel across a range of national and international clients, including work inside a global law firm — an environment where precision is not a stylistic preference and the cost of an imprecise sentence is measurable.
The combination is deliberate. Agency work teaches range and pace. In-house work teaches what it costs to be wrong, why the well-designed plan stalls at the manager layer, and how much of communications is really about decisions that have not yet been made.
Project Management Professional (PMP), certified 2026 — which is less about methodology than about a habit: sequencing, dependencies, and being specific about who owns what by when.
Based in Dallas–Fort Worth, working with clients nationally.
Senior judgment — never junior execution repackaged as strategy. Commitment one of five
A deliberate constraint
Most communications firms solve the scale problem by adding people between the client and the counsel. The senior person wins the work; someone considerably more junior does it. The model is not dishonest, but it is rarely what the client believed they were buying.
Plumb is structured to make that impossible. Engagements are limited by how much work one senior practitioner can genuinely do well. When a project needs specialist capability — research, design, production, legal review — that is a referral to someone trusted, introduced openly, rather than a subcontractor marked up on an invoice.
It is a smaller business by design. It is also the only structure in which the promise of senior judgment is verifiable rather than aspirational.
Who this tends to suit
Senior executives facing a complex, high-stakes communications moment; communications and marketing leaders who need a senior partner rather than additional capacity; and people and culture leaders navigating change and internal trust.